Swim Like a Bass
Bass, a native of Baton Rouge, La., grew up without a place to swim and the drowning death of a neighbor has haunted him since his childhood. For this reason, Brandon has made it a point to ensure that his children learn to swim early on.
“Even if you don’t want to swim, it’s important to learn in case you need to.” – Brandon Bass
- Drowning is the leading cause of unintentional injury death among children aged 1–4 years*.
- Drowning is the second leading cause of unintentional injury death among children 5–9 years*.
- More than 60% of fatal drownings of 0–4 year-olds occur in swimming pools*.
- 70 percent of black children, 60 percent of Hispanic children and 40 percent of white children don’t know how to swim.**
Swim Like a Bass, a program of the Reach Back Foundation is a program dedicated to providing financial assistance to under-privileged youth and swimming programs serving this demographic in an effort to afford all youth the opportunity to “swim like a bass.” Swimming is not only an important life preserving skill, but also another way to stay healthy and active.
In it’s first year, Swim Like a Bass will partner with Crawfish Aquatics to sponsor lessons for 175 inner-city youth. Experienced instructors will spend one-on-one time with participants to teach them valuable aquatic lessons. This program will not only provide kids with the skills necessary to overcome their fear of the water, but also a confidence that they can overcome any barrier in life.
*Centers for Disease Control and Prevention
**National research study commissioned by the USA Swimming Foundation and conducted by the University of Memphis (2010)
Reach Back Week
Beginning with back-to-back camps in multiple cities in underserved areas and commencing with an annual community outreach and back-to school giveaway, Reach Back Week is a fun-filled week of BASS-ing with Brandon.
“You can be whatever you want to be if you understand the steps to achieve your goal.” – Brandon Bass
The Brandon Bass Reach Back Foundation has offered free basketball camps annually since 2007. At BASSketball camps, participants receive one-on-one instruction from experienced coaches as well as the opportunity to receive inspiration and instruction from guest speakers.
Not only do participants receive the opportunity to sharpen their skills, but they are also educated on the 4 principles of the BASSketball camps and how they will help participants succeed in basketball and life.
One of the most important tools in striving to succeed is education. Many times, students return to school without the necessary items to actually assist in the learning process. Understanding this fact, the Reach Back Foundation hosts an annual back-to-school giveaway in which backpacks stuffed with school supplies are given to students who need them. It’s not just a back-to-school giveaway, but also a fun day in the park complete with food, music and inflatables to bring the community together for a good cause and fellowship.
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